adidas Announces A Multi-Year Partnership With LEGO

Following a well-received adidas ZX 8000 collaboration from last month, the Three Stripes and LEGO have recently announced a multi-year partnership rooted in a shared commitment to fostering creativity among adults and kids. While much of the joint-effort’s plans are still undisclosed, Julia Goldin, Chief Marketing Officer at the LEGO Group, shares the core mission...

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